Thursday 14 February 2013

Our Teaser Trailer in the SuperBowl

One of the biggest sporting events took place on 3rd February, the SuperBowl, this is the final of the American Football league and during the half time, many celebrities come out to sing in front of the huge crowd. This year was the reunion of Destiny Childs, Alicia Keys and many more. During the half time, there are also a few commercials for new upcoming films, most likely big blockbusters. This years blockbusters are all highly anticipated sequels to hugely famous and very successful franchises. This years trailers were Iron Man 3, Star Trek: Into Darkness and Fast & Furious 6 (the trailers are below)

To get a trailer into the halftime of SuperBowl, it is reported to cost $4million for 30 seconds. I thought this would be a really great idea as millions of people watching the half-time events would watch the trailer and get more people interested to watch the film. 
However, it is a big risk as our film is not a big blockbuster, many people would not want to waste their money to go and see our film, but some people still may want to see our film. Most films that have been placed in the halftime have been huge successive films and most are sequels (as is this years). 
There aren't only films, there have also been game trailers for hugely successful game companies, the most obvious one being the Call of Duty series.

I still believe that putting our trailer in the halftime SuperBowl spot would be a great success.

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