Empire Magazine's 'The Hobbit' Posters

Due to the big buzz of Peter Jackson's new big blockbuster 'The Hobbit', Empire Online released 5 limited edition magazines covers in 3D showing the 5 main characters. The movie is a prequel to the very famous and popular Lord of the Rings franchise. In the posters, the audience can only see the main characters in their environment, the colour scheme of the posters emphasise the type of character they are. For example, Bilbo Baggins colour scheme is natural, maybe to show his type of character, Gollum's colour scheme is very dark, again toshow his dark character and the Princess's colour schemen is white to show purity. These poster break the original conventions of the 'Empire' text infront of the characters, in this case the text is behind the character again emphasising the importance of the character. The business behind the 5 different posters is also very unique, as this is the first time that Empire have released 5 different posters that cost 6.99 (pounds), and if you check online, already 2 of the 5 have been sold out, showing that the film's key demographic have really shown an interest in the film and the posters.

Even though our film is not related this film, nor the type of genre, this advertising technique is influencing my group to produce 3 different movie posters. Since our fillm is focusing on 2 boys, we thought that we could make 2 posters focusing on the individual and the third one with the final confrontation at the end. We got this idea from the 'The Dark Knight Rises' posters. there are many individual poster with the main protagonist and then the final with only Batman, Catwoman and Bane, as shown below:

Genres

In todays lesson, we learnt about different genres result in making different decisions about costume and action put into the film.We were put in groups and were made to dress up and perform a scene corisponding to our given theme. My group were given the theme of crime thriller where we created a killer and his victims. The video will be put up soon.

The Dark Knight Alternate Poster

This is the poster of the final Batman film made by Christopher Nolan. The poster composes a protagonist of the film Bain, the villain, walking away from the front of the poster. This creates a sense of mystery from the character as the audience is unable to see his face and he leaves no signs to what kind of person he is. The poster also consists of a broken batman mask which Bain is walking away from which indicates to the audience that Bain has something to do with the batman mask being broken. Also, the mask being broken has also indicated that the Batman is either defeated or even killed by the Bain character. This effect is helped by the dark, gloomy, rainy background chosen as it creates a negative mood for the audience and adds to the indication of a bad ending for the Batman. The poster also has a phrase composed in the top centre of the poster adding on to the negative effect of this poster as it states ' The legend Ends'. From this poster we could use the gloomy atmosphere used as the background as in our film, we have a gloomy and revengeful atmosphere which is like the one created by this poster

The Dark Knight Rises Poster Analysis

The composition of 'The Dark Knight Rises' poster sees the film's main protagonist, Batman, alone in the very centre. This suggest that the narrative may concentrate purely on him rather than other characters, such as the anti-hero Bane. The central location also reinforces his importance to the story. The viewers also appears to be looking up from the ground at Batman, who stands dominately over us. Again, this could be a clue to Batman's dominant role in the film. The exploding building and shattering glass in the background are conventions of the action movie genre, and the fireball emerging behind Batman's head in the shape of the Bat-signal. This is a subtle nod to the long time fans of the franchise and particularly comic book fans, who seek out these kind of references.

Our Survey

Question 1
What is your gender? This gives us an insight into our demographic and which gender would prefer our type film. Our film is more aimed at males however, many girls go and see urban films like Kidulthood and Adulthood, our film is highly influenced by these films. 

Question 2
What is your age? This gives an age range of our demographic. I believe that our films key age group will be around 16-21. This maybe because people in that age range will have experienced the issues our film focuses on, or be from the background or maybe know people that have gone through what the good character in our film goes through.

Question 3
What are your hobbies? This gives an insight into the type of character our demographic will be. The type of activities the person likes to do, and see if we can put certain traits that the public do into our films so they are able to relate to our character on certain things.

Question 4
What is your favourite film? This is quite a very important question. This gives an insight into our demographics favourite genre and see if our film can be anything like their favourite film and get them hopefully to watch our film.

Question 5
Name a trailer for a film that made you watch the film?Why did the trailer make you want to see the film?
This helps us to give ideas on how to make our trailer more appealing to the public, we would look into the spoken film and gather ideas from the trailer. This is a really good idea for our trailer, because if our trailer is anything like the trailer that person said, we are certain that they will be watching our film at the cinema, if it came to that.
Question 6
Have you seen a trailer you've liked but, been dissapointed by the film. Name the film and state why?
This helps to avoid mistakes made by many directors in their trailer, for example, a film maybe 'The Devil Inside'. The trailer was very good but the film was very disappointing.  

Question 7
Do film posters attract you to watch a film?If yes, state why? This shows us how to present our film posters, and depending on the results, we will know what to put and what not to put in our poster. Apart from the trailer, the film poster is also a way for people to know about the film.

Question 8
What are your career admirations? This lets us know what arekey demographics dreams are, and whether they people will be able to relate to our film. Most of our demographic will be able to relate about having to choose 1 of two things.